multipazz design

HEAVEN NIGHTCLUB - LONDON

RODNEY FITCH - 1998

Design and visualisation for the Heaven Nightclub, London.

The club was refurbished in 1998 and re-opened as a mainstream nightclub to challenge other larger nightclubs in Central London which had since appeared since the growing popularity of house music. Clubs like Trade and The Fridge had constantly challenged Heaven's long standing reputation as the only major gay nightclub in London.

After the 1998 refurbishment.
Heaven was highly profitable in the early part of the millennium, even though gay culture in itself had become progressively mainstream and less underground. Heaven's reputation ensured it was chosen by national promoters such as Gatecrasher and Bedrock (run by DJ John Digweed) who eventually took up a permanent residence on a Thursday night until 2005.
After the 1998 refurbishment Heaven enjoyed a real buoyancy in terms of custom, and was the very popular. The dotcom revolution and the economic upturn of 1999–2000 meant that customers had a lot of disposable income.[1]

1 Wikipedia.