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O2 RETAIL OUTLETS MURRAY 03 - 2006 Design and drawing package for O2 Retail. The High St is all about sales but in this case, it was also about brand: O2 wanted to make a distinctive statement and create differentiation at a time of intensifying competition by positioning their stores as the place to go for good advice and great deals. It was vital to establish visual standout and attract attention through our exterior approach. Inside, we looked to follow through with content to engage people, hold their interest and support every step of the sales process.
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